Definition
The corporate fantasy of growing a business exponentially while somehow maintaining quality, usually uttered right before everything falls apart. It's the process of increasing capacity to handle growth—or in startup speak, the thing you'll figure out later after raising millions in VC funding. In tech, it means making systems handle more users; in reality, it means discovering all the shortcuts you took when building the foundation.
Example Usage
The founder confidently announced they were scaling to serve millions of customers, despite their server crashing when 100 people logged in simultaneously.
Source: Common business and technology terminology
Related Terms
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See “scaling” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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