Definition
The phased deployment or launch of a new product, feature, or military operation, typically done gradually to minimize the catastrophic failure that would result from releasing everything at once. It's the corporate equivalent of testing the water with your toe before jumping in, except you're testing with other people's toes. Tech companies love rollouts because they provide a built-in excuse when things inevitably break.
Example Usage
We're doing a staged rollout of the new feature to 10% of users first, so when it crashes we only disappoint a small fraction of our customer base.
Source: Technology and military deployment terminology
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See “rollout” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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