retention cohort

Definition

A group of users who started in the same time period, tracked to see how many stick around. The cruel truth about how fast people abandon your product.

Example Usage

Our Week 8 retention cohort shows 35% of users still active, which is solid for consumer social but terrible for enterprise SaaS.

Origin

Data analysis methodology applied to user metrics in the 2000s

Fun Fact

Retention cohort analysis was pioneered by gaming companies tracking player drop-off rates.

Source: Product analytics and metrics terminology

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Beginner

wtmfh

what the mother f**king hell...