Definition

The self-control a company claims to have while spending aggressively on growth. In finance, it's the theoretical concept that you might not burn through all your capital in the first year—a concept most startups reject immediately.

Example Usage

Our CFO is advocating for restraint in our marketing spend, but the growth team already burned through the Q1 budget by day three.

Source: Finance and business terminology

Related Terms

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See “restraint” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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