Definition

The business equivalent of putting a new sticker over the old one—whether you're rebranding a product, reorganizing files, or giving a failed initiative a fresh name to try again. In tech, it's reassigning labels in databases or systems; in marketing, it's how last quarter's disaster becomes this quarter's 'learning opportunity.' Same thing, better branding.

Example Usage

We decided to relabel the Premium tier as 'Professional' after customer feedback indicated confusion.

Source: Common business terminology

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