Definition

The expensive do-over when someone finally admits the original design was terrible, or when management wants change for the sake of change. It's the process of rethinking and replanning something from scratch, usually after users have suffered through version 1.0. The corporate ritual of throwing out what works to create what doesn't.

Example Usage

We're doing a complete website redesign, which means six months of meetings to make the logo bigger and move the button three pixels left.

Source: Design and business terminology

Related Terms

Beginner

KPI

Key Performance Indicator: a number that determines your worth as a human being every quarter. The corporate equivalent of a video game score, except nobody is having fun and the prizes are just more KPIs.

💼 Corporate / Business👥 Human Resources
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Action Item

A task assigned during a meeting that everyone writes down and nobody does. The plural form, action items, is the leading cause of follow-up meetings in the Western world.

💼 Corporate / Business
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leader

The person who gets credit when things go right and should take blame when they go wrong, though the actual distribution rarely works that way. In corporate settings, it's someone with the authority to make decisions and the responsibility to explain them in all-hands meetings. They're distinguished from managers by having vision, charisma, or at minimum, a corner office.

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Drill Down

To examine something in greater detail, as if data were an oil well and you just need to bore deep enough to strike insight. In practice, drilling down usually means someone didn't understand the summary and needs the same information explained slower.

💼 Corporate / Business
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diversify

To sprinkle variety into something like you're seasoning a bland corporate strategy, making it more palatable by adding different elements, perspectives, or investment types. In business and finance, it's the sacred principle of not putting all your eggs in one basket—whether that's hiring practices, product lines, or stock portfolios. The grown-up version of "mix it up a little."

💼 Corporate / Business
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Leverage

To use something that already exists rather than building something new, which sounds strategic but usually means "we have no budget." The Swiss Army knife of corporate verbs -- it can mean literally anything.

💼 Corporate / Business💰 Finance / Accounting

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Intermediate

backdoor reference

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