Definition

A good or service created and sold to customers; the physical or digital manifestation of your company's promise wrapped in packaging and shipped out the door.

Example Usage

Our new product line targets Gen-Z consumers with sustainable packaging and TikTok-friendly messaging.

Source: Merriam-Webster via Free Dictionary API

Related Terms

Intermediate

brand safety

Ensuring your ads don't appear next to content that makes your company look terrible, like extremist videos or conspiracy theories. Surprisingly difficult to achieve at scale.

📣 Marketing / Advertising
Intermediate

bounce

In email marketing, when your carefully crafted message gets rejected and returns to sender like an unwanted boomerang—the digital equivalent of your mail being marked "return to sender." Bounces come in hard (permanent failures like invalid addresses) and soft (temporary issues like full inboxes) varieties. High bounce rates are the email marketer's nightmare and ISPs' favorite excuse to label you as spam.

📣 Marketing / Advertising
Intermediate

display network

A collection of websites, apps, and videos where your banner ads can appear, giving you access to millions of placements ranging from premium publishers to extremely questionable mobile games. It's the democratization of ad placement, for better or worse.

📣 Marketing / Advertising
Advanced

golden record

The single, unified, supposedly accurate version of a customer's data after merging information from multiple sources. In reality, it's the Sasquatch of data management—everyone talks about it, few have actually seen it.

📣 Marketing / Advertising
Beginner

brand graveyard

The collection of discontinued products, abandoned campaigns, or failed rebrands that haunt a company's history. Where marketing dreams go to die and become cautionary tales.

📣 Marketing / Advertising
Beginner

channel

In marketing, any medium through which you push your message into people's consciousness, whether they asked for it or not. Email, social media, carrier pigeons—if it can transmit your brand's desperate plea for attention, it's a channel. Modern marketers obsess over being "omnichannel," which means annoying customers everywhere simultaneously.

📣 Marketing / Advertising

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See “product” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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insurer

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