Definition

A good or service created and sold to customers; the physical or digital manifestation of your company's promise wrapped in packaging and shipped out the door.

Example Usage

Our new product line targets Gen-Z consumers with sustainable packaging and TikTok-friendly messaging.

Source: Merriam-Webster via Free Dictionary API

Related Terms

Advanced

frankenmetric

A custom metric cobbled together from multiple data sources that may or may not be measuring anything meaningful. Born in a laboratory, questionable in real life.

📣 Marketing / Advertising
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brand safety

Ensuring your ads don't appear next to content that makes your company look terrible, like extremist videos or conspiracy theories. Surprisingly difficult to achieve at scale.

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biases

In data analysis and research, systematic errors or prejudices that skew results in a particular direction, usually the one that confirms what you wanted to believe anyway. Every analyst claims they're aware of biases and working to eliminate them, while simultaneously cherry-picking data that supports their hypothesis. It's the statistical equivalent of having a favorite child but insisting you treat them all equally.

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boomerang effect

When a marketing message achieves the exact opposite of its intended effect, causing the audience to reject the brand or idea being promoted. The marketing version of telling someone not to think about pink elephants.

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look-alike

A person who bears such a striking physical resemblance to someone famous that they're hired to impersonate them at parties, or followed by confused paparazzi. The budget version of celebrity cloning.

📣 Marketing / Advertising
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takeover

A high-impact ad buy where a brand dominates all advertising placements on a website, app, or platform for a set period. The digital equivalent of a hostile acquisition, but temporary.

📣 Marketing / Advertising

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