Definition
Hypothetical financial statements based on assumptions about the future—basically, a financial fairy tale presented as a business case.
Example Usage
The pro forma financials projected 50% growth, but we all knew that was optimistic given the actual market conditions.
Origin
Latin term meaning 'as a matter of form'; common in investment banking since the 1980s
Fun Fact
Pro forma statements are often wildly inaccurate, which is why experienced investors always adjust assumptions.
Source: Financial forecasting and investment analysis
Related Terms
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See “Pro Forma Financial Statements” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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