pocket book issues

Definition

Political matters that directly affect voters' personal finances—jobs, taxes, healthcare costs. The issues that actually determine elections, despite what pundits discuss on cable news.

Example Usage

The campaign focused on pocket book issues like gas prices and grocery costs, knowing voters care more about their wallets than abstract policy debates.

Origin

American political terminology from early-to-mid 20th century

Fun Fact

Politicians often claim everything is a pocketbook issue during campaigns, including foreign policy that has no discernible impact on household budgets.

Source: Campaign messaging terminology

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