Definition
The process of determining whether you've achieved product-market fit—usually involving delusional founders, skeptical board members, and contradictory metrics.
Example Usage
Our PMF assessment shows strong engagement metrics, high NPS, and positive customer feedback, though our churn rate suggests otherwise.
Origin
Modern startup strategy and metrics terminology
Fun Fact
The most reliable PMF indicator is not metrics but whether customers proactively refer new users without incentives; everything else is noise
Source: Startup strategy and product-market fit terminology
Related Terms
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