DAU/MAU Ratio

Definition

Daily Active Users divided by Monthly Active Users, a metric expressing engagement where anything above 33% is considered respectable and anything below 10% is a sign of serious problems.

Example Usage

Our DAU/MAU ratio was 18%, which sounds good until you realize it means 82% of our monthly users don't come back for more than a week.

Origin

From mobile and web product analytics terminology

Fun Fact

Successful consumer apps typically have 25-30% DAU/MAU ratios, while most startups are stuck in the 5-15% range wondering why they're not Facebook

Source: Product metrics and analytics terminology

Related Terms

Advanced

carried interest

The VC's cut of investment profits, typically 20% of gains above a certain return threshold. How general partners get rich while limited partners provide the actual money—the ultimate performance fee.

🚀 Startup / VC

Intermediate

down-round

A funding round at a lower valuation than the previous round, signaling either terrible execution or terrible timing. Triggers anti-dilution provisions and existential crises among founders.

🚀 Startup / VC

Intermediate

vested

The magical moment when stock options or retirement contributions officially become yours to keep, transforming from corporate dangling carrot into actual ownership. It's the golden handcuffs' lock clicking shut, ensuring you'll think twice before rage-quitting. The startup world's version of 'you must be this loyal to ride this rocket ship.'

🚀 Startup / VC

Beginner

Beta launch

The early release of a product to limited users for testing and feedback. It's a safe way to find bugs before the internet makes fun of you in public.

🚀 Startup / VC

Intermediate

Moat

A competitive advantage so strong that rivals can't easily replicate your business, borrowed from medieval castle terminology because startup founders fancy themselves as kings defending their kingdoms. Most startup moats are about as deep as a puddle.

🚀 Startup / VC

Beginner

landing

In startup parlance, the euphemistic term for when your product actually reaches real users—or crashes spectacularly trying. The moment of truth between hype and reality.

🚀 Startup / VC

Translate This Term

See “DAU/MAU Ratio” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on X Share on Facebook Share on LinkedIn

Discover a Term

Advanced

zombie requisition

A job opening that remains perpetually posted but is never actually filled due to unrealistic requirements, budget freez...