pet project

Beginner 💼 Corporate / Business

Definition

An initiative someone powerful is personally invested in, making it politically untouchable regardless of merit or ROI. Where rational resource allocation goes to die.

Example Usage

That mobile app is the CTO's pet project, so we're funding it despite zero user demand and a six-figure monthly burn rate.

Origin

Workplace terminology from the mid-20th century

Fun Fact

Pet projects consume an estimated 15-20% of corporate innovation budgets while delivering disproportionately poor returns.

Source: Common corporate and organizational terminology

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