Definition
A marketing approach where companies obtain explicit consent before sending promotional messages, as opposed to interruption marketing which assumes everyone wants to hear about your product. Revolutionary concept: not annoying people who didn't ask.
Example Usage
Our permission marketing strategy requires double opt-in for emails, which reduced list size by 40% but increased engagement by 300%.
Origin
Coined by Seth Godin in his 1999 book 'Permission Marketing'
Fun Fact
Before permission marketing became standard (and legally required in many jurisdictions), companies would buy email lists and spam millions of people—many still do, they just call it 'lead generation' now.
Source: Marketing strategy literature and GDPR compliance frameworks
Related Terms
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See “permission marketing” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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