Performative Activism

Intermediate 👥 Human Resources

Definition

In HR context, diversity initiatives that appear progressive but lack meaningful structural change—looking good without actually fixing anything.

Example Usage

Critics called the company's Juneteenth email campaign performative activism given the lack of diverse leadership.

Origin

General cultural term adapted to workplace contexts in 2020s

Fun Fact

Employees can detect performative activism 78% of the time, and it often damages trust more than doing nothing

Source: Contemporary Workplace Culture

Related Terms

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