Definition
In HR context, diversity initiatives that appear progressive but lack meaningful structural change—looking good without actually fixing anything.
Example Usage
Critics called the company's Juneteenth email campaign performative activism given the lack of diverse leadership.
Origin
General cultural term adapted to workplace contexts in 2020s
Fun Fact
Employees can detect performative activism 78% of the time, and it often damages trust more than doing nothing
Source: Contemporary Workplace Culture
Related Terms
Translate This Term
See “Performative Activism” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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