Definition

The number of people exposed to your content through paid advertising. The opposite of organic reach, and increasingly the only reliable way to reach audiences on social platforms.

Example Usage

We're allocating 60% of budget to paid reach because organic isn't sufficient anymore.

Origin

Terminology emerged as social platforms monetized in early 2010s

Fun Fact

Meta (Facebook/Instagram) makes roughly 97% of its revenue from advertising, creating constant pressure to reduce organic reach.

Source: Social Media Marketing standards

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See “Paid Reach” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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