outreach

Definition

The corporate-approved term for aggressively chasing down people who don't know they need your help yet. This noble practice involves organizations extending their services beyond their usual boundaries, typically to underserved populations or reluctant customers. It's basically showing up where you weren't invited, but with good intentions and a mission statement.

Example Usage

Our community outreach program aims to connect with local residents, though most of them just want us to stop knocking on their doors during dinner.

Source: Common business terminology

Related Terms

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