White-label

Definition

A product or service produced by one company but sold under another company's brand. The business equivalent of saying 'I didn't make it, but I'm selling it as mine.'

Example Usage

Our payment processing solution is available as a white-label product for financial institutions.

Origin

Retail term; refers to unlabeled or blank-labeled products that retailers could rebrand

Fun Fact

White-label products are usually half the price to develop and double the price to buy

Source: Business model and product strategy terminology

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