Definition
The expected, healthy turnover rate for an organization based on industry benchmarks and retirement patterns, as opposed to problematic attrition. It's HR's way of saying 'some quitting is fine, actually.'
Example Usage
Our 8% turnover falls within normalized attrition ranges, so leadership isn't panicking about retention yet.
Origin
Workforce analytics terminology from the 2000s
Fun Fact
What constitutes 'normalized' varies wildly by industry—15% turnover is catastrophic in aerospace but perfectly normal in retail.
Source: Workforce analytics and HR metrics
Related Terms
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See “normalized attrition” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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