New Coke

Definition

A reformulated version of Coca-Cola introduced in 1985 that changed the drink's flavor profile in an attempt to compete with Pepsi-Cola. The product was widely rejected by consumers and became one of the most famous marketing failures in corporate history, leading to the quick reintroduction of the original formula as 'Coca-Cola Classic.'

Example Usage

New Coke was pulled from shelves after just 79 days due to massive public backlash.

Origin

Developed by The Coca-Cola Company's research and development team as a strategic response to market share losses to Pepsi.

Fun Fact

The failure of New Coke is often taught in business schools as a cautionary tale about ignoring consumer preference and brand loyalty, despite blind taste tests suggesting the new formula was preferable.

Source: Definition backfill (hailey)

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