MRR

Definition

Monthly Recurring Revenue—the predictable revenue generated each month from subscription customers, the metric that makes investors weep with joy.

Example Usage

Our MRR grew from $50K to $75K last month, which looks great until you subtract our $100K monthly burn.

Origin

SaaS business metric, standard in subscription business analysis

Fun Fact

VCs obsess over MRR growth rate more than absolute MRR numbers

Source: SaaS business metrics

Related Terms

Advanced

signaling risk

The danger that passing on an investment or accepting certain terms sends negative messages to future investors. In VC, optics matter as much as economics—sometimes you reject money because taking it would look desperate.

🚀 Startup / VC

Intermediate

vested

The magical moment when stock options or retirement contributions officially become yours to keep, transforming from corporate dangling carrot into actual ownership. It's the golden handcuffs' lock clicking shut, ensuring you'll think twice before rage-quitting. The startup world's version of 'you must be this loyal to ride this rocket ship.'

🚀 Startup / VC

Intermediate

unfair advantage

A structural competitive edge that's difficult or impossible for competitors to replicate, like proprietary technology, exclusive partnerships, or regulatory capture. What founders claim to have and what actually exists rarely overlap perfectly.

🚀 Startup / VC

Intermediate

Decacorn

A startup valued at over ten billion dollars, because apparently unicorn wasn't exclusive enough and Silicon Valley needed a word that makes mythological creatures sound like a tiered loyalty program. Next up: hectocorn, at which point we're just making up zoo animals.

🚀 Startup / VC

Intermediate

Moat

A competitive advantage so strong that rivals can't easily replicate your business, borrowed from medieval castle terminology because startup founders fancy themselves as kings defending their kingdoms. Most startup moats are about as deep as a puddle.

🚀 Startup / VC

Intermediate

land grab

Aggressively pursuing market share and user growth at the expense of profitability or unit economics, betting that dominance now will create a moat later. It's monopoly thinking fueled by venture capital.

🚀 Startup / VC

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