Definition

The plural of medium; the collection of channels and platforms through which brands scream into the void hoping someone—anyone—is listening. Includes TV, radio, digital, and that one influencer your nephew follows.

Example Usage

Our media buy included podcasts, billboards, and sponsored TikTok dances.

Source: Marketing and advertising industry standard

Related Terms

Beginner

engagement rate

The percentage of your audience that actually interacts with your content, serving as a ruthless reality check on how much people care about your brand's musings. It's the difference between shouting into the void and having an actual conversation.

📣 Marketing / Advertising
Intermediate

fighting strategy

A media scheduling approach where advertising runs in bursts with gaps between flights, as opposed to continuous presence. Perfect for brands that want intermittent relevance and confused consumers.

📣 Marketing / Advertising
Advanced

identity transference

A psychological marketing tactic where advertisers convince you that buying a product literally transforms you into a cooler, better version of yourself. It's why people name their cars and spend more on vehicle maintenance than their own healthcare. The dark art of making consumers believe they don't just own the product—they ARE the product.

📣 Marketing / Advertising
Intermediate

air cover

High-level executive support or approval that protects a risky marketing initiative from being killed prematurely. Essentially, having a C-suite bodyguard for your crazy ideas.

📣 Marketing / Advertising
Beginner

hallway testing

Impromptu user research conducted by grabbing random people in office hallways to review creative or test functionality. The lazy marketer's focus group.

📣 Marketing / Advertising
Beginner

brand voice

The distinctive personality and emotional tone a brand uses in all communications, from tweets to customer service emails. It's what makes Wendy's roast people on Twitter while your bank sounds like a lawyer wrote everything—which they probably did.

📣 Marketing / Advertising

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