Market Size

Beginner 🚀 Startup / VC

Definition

The total addressable opportunity that you will inevitably overestimate by 300% in your investor deck.

Example Usage

Our TAM analysis shows a $50 billion market size for enterprise scheduling software.

Source: Business strategy and venture capital terminology

Related Terms

Advanced

Tokenomics

The pseudo-economic system of cryptocurrencies designed to convince people that worthless digital tokens have value. Often involves complex math that conveniently benefits the creators.

🚀 Startup / VC

Intermediate

churned

Past tense of churning, describing customers who've abandoned ship or accounts that have been excessively traded for commissions. In the startup world, it's the past tense of failure—these are the users who tried your product and decided literally anything else was better. When your investors ask about churned customers, it's never a fun conversation.

🚀 Startup / VC

Intermediate

avant

The vanguard or front line of a movement, army, or trend—basically the people doing cutting-edge stuff before everyone else catches on. Think of them as the cool kids who are three seasons ahead and won't shut up about it.

🚀 Startup / VC

Beginner

Angels

Wealthy individuals who invest in early-stage startups, either because they see potential or more likely because they're bored and have disposable income.

🚀 Startup / VC

Beginner