Definition

The helpful little key at the bottom of a map or chart that explains what all those mysterious symbols and colors actually mean. Without it, you're just staring at meaningless squiggles and wondering if the purple blob is a lake or a category error.

Example Usage

The map's legend indicated that the red lines represented highways and the blue lines represented rivers.

Source: Merriam-Webster

Related Terms

Beginner

direct mail

Physical marketing materials delivered via postal service, the analog dinosaur that refuses to go extinct because it still converts. What millennials call 'junk mail' and what marketers call 'tangible touchpoints.'

📣 Marketing / Advertising
Intermediate

blue ocean

An untapped market space with little to no competition, as opposed to 'red ocean' markets soaked in competitor blood. The mythical promised land every marketer claims they've discovered.

📣 Marketing / Advertising
Intermediate

peel-back ad

A rich media format where a page corner appears to curl, revealing an ad when users hover over it. Peak 2000s internet design that somehow still exists like a digital cockroach.

📣 Marketing / Advertising
Intermediate

display network

A collection of websites, apps, and videos where your banner ads can appear, giving you access to millions of placements ranging from premium publishers to extremely questionable mobile games. It's the democratization of ad placement, for better or worse.

📣 Marketing / Advertising
Intermediate

Personalization

Tailoring content, offers, and experiences to individual users based on their behavior, preferences, and data. It's the art of making customers feel special while using algorithms.

📣 Marketing / Advertising
Beginner

bottom of the funnel

The final stage of the marketing funnel where prospects are ready to make a purchase decision. Abbreviated BOFU, it's where marketing hands leads to sales and both teams blame each other when nothing converts.

📣 Marketing / Advertising

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