Definition

A word or phrase that triggers an ad to appear in search results—basically your best guess at what someone is typing when they're ready to buy.

Example Usage

Our highest-performing keywords are 'emergency plumber near me' and 'affordable HVAC repair.'

Origin

Core concept from information retrieval and search engine terminology.

Fun Fact

The keyword 'insurance' has a CPC around $50-100, while 'free' keywords typically cost less than $1 per click.

Source: Search marketing and SEO terminology

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