launch

Definition

The moment when something new is officially unleashed upon the world, whether it's a product, company, or ship sliding into water. In business and tech, launches involve coordinated marketing campaigns, press releases, and the collective hope that people will actually care. It's the corporate equivalent of a grand opening, complete with champagne (or energy drinks, depending on the industry).

Example Usage

The startup's product launch generated massive buzz on Twitter but crashed their servers within the first hour due to unexpected traffic.

Source: Common business and startup terminology

Related Terms

Advanced

cram down

A financing round where new investors impose unfavorable terms on existing shareholders who lack the power to block it. Essentially a hostile takeover by people already inside your building.

🚀 Startup / VC

Advanced

j-curve

The pattern where a venture fund initially shows negative returns as it deploys capital and pays fees, before (hopefully) shooting upward when investments exit. A graph that looks like the letter J, assuming your fund doesn't remain in the vertical downstroke forever.

🚀 Startup / VC

Beginner

seed

The first real money a startup receives from external investors, typically ranging from $500K to $2M, given in exchange for equity to entrepreneurs brave (or delusional) enough to think their idea will change the world. This is the stage where your pitch deck matters more than your product, and your co-founder's LinkedIn connections matter more than your revenue. Named 'seed' because most of these investments will never grow into anything, much like actual seeds.

🚀 Startup / VC

Beginner

liquidity event

The magical moment when your paper wealth becomes actual money you can spend—typically through an acquisition or IPO. It's what everyone's working toward but few actually experience.

🚀 Startup / VC

Advanced

signaling

The information conveyed to the market by investor actions, such as who leads a round or whether insiders participate in follow-ons. In startup land, subtext is text.

🚀 Startup / VC

Beginner

GP

General Partner, the VC fund managers who make investment decisions and carry legal liability for the fund's operations. They're the ones whose names are on the door and whose reputations are on the line.

🚀 Startup / VC

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See “launch” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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