infinite scroll

Definition

A web design pattern where content automatically loads and displays as the user scrolls down the page, eliminating pagination and creating an endless stream of material. Users never reach a 'bottom' and are continuously presented with new content.

Example Usage

Twitter's infinite scroll keeps me doom-scrolling for hours without noticing.

Origin

The term emerged in the early 2010s as platforms like Twitter and Tumblr popularized the feature; driven by mobile browsing and engagement optimization.

Fun Fact

Infinite scroll increases engagement metrics dramatically but has been criticized by UX designers for making it harder for users to disengage and for harming mental health.

Source: Definition backfill (hailey)

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