halo effect round

Advanced 🚀 Startup / VC

Definition

A funding round that attracts investors primarily because a prestigious VC or strategic investor has already committed, rather than on the company's standalone merits. One famous name creates a stampede of followers.

Example Usage

Once Andreessen Horowitz joined as lead, the halo effect round filled within 48 hours with every tier-two VC wanting a piece.

Origin

Adapted from the psychological 'halo effect' cognitive bias, applied to VC contexts in the 2010s

Fun Fact

Halo effect rounds can inflate valuations beyond fundamentals, setting up companies for difficult down rounds later.

Source: Venture capital syndication terminology

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