Definition

The process of increasing in size, number, strength, or quality; in personal or organizational contexts, progressive development and positive change over time.

Example Usage

The startup achieved 300% year-over-year growth by expanding into three new markets.

Origin

From Old English 'growan', Germanic root meaning 'to become green' or 'to flourish'.

Fun Fact

Corporate 'growth at all costs' philosophy has been increasingly questioned since the 2010s in favor of sustainable, measured expansion.

Source: Definition backfill (hailey)

Related Terms

Intermediate

Vertical

An industry segment that sounds much more impressive than just saying "type of customer." Saying you operate in the healthcare vertical is like saying you eat food in the dinner vertical -- technically correct but unnecessarily complicated.

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leader

The person who gets credit when things go right and should take blame when they go wrong, though the actual distribution rarely works that way. In corporate settings, it's someone with the authority to make decisions and the responsibility to explain them in all-hands meetings. They're distinguished from managers by having vision, charisma, or at minimum, a corner office.

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firms

A business entity or criminal organization operating under a unified name—the corporate kind makes profit, the other kind makes headlines. In business speak, it's your go-to term when you want to sound official without specifying whether you're talking about a partnership, corporation, or loosely organized outfit.

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war room

A dedicated space where teams gather to tackle urgent problems, manage crises, or coordinate intensive projects. Named after military command centers but typically featuring whiteboards instead of weapons.

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Tiger team

A specialized group assembled to solve a critical problem quickly, named after aggressive felines rather than the actual productivity level. Usually formed in panic when everything is already on fire.

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station wagon

A passenger vehicle with an extended cargo area behind the rear wheels, offering significantly more storage space than a sedan while maintaining a car-like driving experience. Station wagons were especially popular as family vehicles before SUVs dominated the market.

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