Definition

Overwhelming someone or a system with excessive volume of something—be it data, requests, marketing messages, or literal water. The goal is saturation; the result is usually chaos or capitulation.

Example Usage

The marketing team plans to flood social media with the product announcement across all platforms simultaneously.

Source: Merriam-Webster via Free Dictionary API

Related Terms

Beginner

average session duration

The mean time users spend on your website before leaving or falling asleep, whichever comes first. A vanity metric that correlates with engagement unless your site is just really confusing.

📣 Marketing / Advertising
Intermediate

bounce

In email marketing, when your carefully crafted message gets rejected and returns to sender like an unwanted boomerang—the digital equivalent of your mail being marked "return to sender." Bounces come in hard (permanent failures like invalid addresses) and soft (temporary issues like full inboxes) varieties. High bounce rates are the email marketer's nightmare and ISPs' favorite excuse to label you as spam.

📣 Marketing / Advertising
Intermediate

recounting

In content marketing and analytics, the act of retelling events, data, or customer experiences in a way that supports your narrative or campaign thesis. Done well, it's storytelling; done poorly, it's obviously cherry-picked propaganda that savvy audiences immediately distrust.

📣 Marketing / Advertising
Beginner

bottom of funnel

The final stage where prospects are ready to convert, having survived the grueling journey through awareness and consideration. Where marketing hands the baton to sales and hopes they don't fumble.

📣 Marketing / Advertising
Intermediate

first-party data

Information a company collects directly from its own customers through owned channels, increasingly precious in a post-cookie world where tracking strangers is frowned upon. The marketing equivalent of growing your own vegetables instead of buying them from sketchy data brokers.

📣 Marketing / Advertising
Beginner

engagement rate

The percentage of your audience that actually interacts with your content, serving as a ruthless reality check on how much people care about your brand's musings. It's the difference between shouting into the void and having an actual conversation.

📣 Marketing / Advertising

Translate This Term

See “flooding” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on XShare on FacebookShare on LinkedIn

Discover a Term

Beginner

wtly

Welcome to last year...