Definition
The theoretical benefit of being the first company to launch a product in a market, which sounds great until the second, third, and fourth movers make better versions with bigger budgets. It's like being first to the buffet when everyone else is still getting in line.
Example Usage
We had first mover advantage in the space, but we squandered it by not executing, and now we're facing ten well-funded competitors.
Source: Business strategy and competitive advantage terminology
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See “First Mover Advantage” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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