Churn Rate

Definition

The percentage of customers who cancel your service each month, also known as the number that keeps founders awake at 3 AM. A high churn rate means your product is a revolving door; a low one means customers haven't figured out how to find the cancel button yet.

Example Usage

"Our churn rate dropped to 2% this month, which our CEO attributed to product improvements and definitely not to the fact that we hid the cancellation link behind seven pages of guilt trips."

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CAC

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