Definition

Corporate speak for 'making something happen' or 'causing growth'—as in 'driving engagement,' 'driving conversions,' or 'driving revenue.' It's what you say when you want to sound proactive instead of admitting you just did your job.

Example Usage

Our new social media strategy is driving customer acquisition costs down by 30%.

Source: Corporate and marketing terminology

Related Terms

Beginner

Offsites

Meetings held away from the office, theoretically to promote creativity and bonding, but mainly to trap employees somewhere they can't escape. Strategic planning meets mandatory fun.

💼 Corporate / Business
Intermediate

information silo

Isolated pockets of knowledge or data that aren't shared across an organization, creating inefficiency and redundancy. The natural state of every company despite expensive collaboration tools designed to prevent it.

💼 Corporate / Business
Intermediate

Half the hot dog

Corporate and academic slang for submitting incomplete work or doing a half-hearted job on something that clearly needed your full effort. It's the professional equivalent of turning in a book report after only reading the first three chapters. The phrase perfectly captures that "I tried but not really" energy.

💼 Corporate / Business
Beginner

compromise

The art of everyone leaving slightly unhappy but still functional, where opposing parties meet in the middle and pretend they're satisfied. In business, it's how deals get done when neither side will budge completely. In data security, it's the nightmare scenario where your system's been breached and sensitive info may have leaked—definitely not the feel-good version.

💼 Corporate / Business
Intermediate

enablement

Corporate jargon for giving teams the tools, training, or resources they need to do their jobs—because apparently "support" wasn't fancy enough. It's particularly popular in sales contexts, where it means showering reps with content, training, and software they may or may not actually use. The term makes basic workplace support sound like a strategic initiative worthy of its own department and budget.

💼 Corporate / Business
Intermediate

undermining

To slowly erode the foundation of something—literally by digging tunnels beneath it, or metaphorically by stabbing it in the back through sabotage and subversion.

💼 Corporate / Business

Translate This Term

See “driving” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on XShare on FacebookShare on LinkedIn

Discover a Term

Beginner

convert

A prospect or lead who has been successfully transformed from a skeptic into a paying customer—or in marketing metrics...