double feature

Definition

A film program consisting of two full-length movies shown back-to-back, typically at a single admission price. Double features were a common and economical way for theaters to attract audiences, especially during the Great Depression and post-war era.

Example Usage

The drive-in advertised a science fiction double feature for only ten dollars.

Origin

Emerged during the Great Depression as a cost-effective marketing strategy for movie theaters in the 1930s.

Fun Fact

Double features were often structured with an A-picture (main attraction) and a B-picture (supporting film), sometimes leading to discovery of cult classics.

Source: Definition backfill (hailey)

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