Disruptive Technology

Definition

Technology that claims to fundamentally change an industry, but often just means 'we have a different user interface and a VC believes in us.'

Example Usage

Our AI-powered solution is totally disruptive to the enterprise software space, according to our pitch deck and absolutely no market data.

Origin

Popularized by Clayton Christensen's 'The Innovator's Dilemma' (1997)

Fun Fact

Most 'disruptive' technologies get crushed by incumbent competition within 5 years, making disruption more of a unicorn fairy tale than a business reality

Source: Business strategy and innovation terminology

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