content calendar

Definition

A schedule planning what content to publish and when, designed to bring order to the chaos of content marketing and typically abandoned by February. It's the New Year's resolution of marketing planning.

Example Usage

Our content calendar planned 52 blog posts for the year, though we actually published seven before running out of ideas and time.

Origin

Adapted from editorial calendars in publishing, formalized for content marketing in the 2010s

Fun Fact

Companies with a documented content calendar are 538% more likely to report success, though 'documented' and 'actually followed' are very different things.

Source: Content marketing operations

Related Terms

Intermediate

lookalike

In digital advertising, an audience segment created by finding people who resemble your existing customers like some kind of algorithmic clone army. It's Facebook's way of saying "we found more people just as gullible as your current buyers." Marketers love these because stalking one customer base apparently wasn't enough.

📣 Marketing / Advertising

Intermediate

heat map

A visual representation showing where users click, scroll, and gaze on your website, revealing the harsh truth that nobody reads your carefully crafted copy. It's like a lie detector test for your web design assumptions.

📣 Marketing / Advertising

Beginner

quarterbacking

When multiple team members independently contact the same client or prospect, creating confusion and looking spectacularly uncoordinated. The corporate equivalent of too many cooks.

📣 Marketing / Advertising

Advanced

Brand Equity

The intangible value of a brand name that makes people pay $5 for a coffee they could make at home for 30 cents. It's basically the financial measurement of how successfully you've brainwashed the public into thinking your logo means something.

📣 Marketing / Advertising

Advanced

snowmobility

A delightfully meaningless marketing buzzword invented by the snowmobile industry to make their products sound cutting-edge and innovative. It's what happens when corporate types need to describe how well a snowmobile snowmobiles but can't just say "it works good." The vehicular equivalent of saying a phone has great "phonability."

📣 Marketing / Advertising

Advanced

incrementality

The measure of whether your marketing actually caused additional sales or just took credit for purchases that would've happened anyway. It's the uncomfortable question that keeps attribution models honest and marketers defensive.

📣 Marketing / Advertising

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ctncl

Can't talk now call later...