Buyer Persona

Definition

A semi-fictional character representing your ideal customer—basically a detailed stereotype you convince yourself is data-driven.

Example Usage

Our primary persona is 'Marketing Manager Melissa,' 32, manages $100K budget, reads industry blogs.

Origin

Marketing strategy methodology developed by Alan Cooper and popularized by marketing professionals

Fun Fact

Most companies have 3-4 personas, but having 5+ paralyzes decision-making

Source: Marketing strategy and audience research

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