Definition
Selling products or services to other businesses rather than consumers—somehow considered simultaneously easier and harder to scale depending on who's making the argument.
Example Usage
We pivoted from B2C to B2B after realizing that acquiring one enterprise customer was easier than acquiring 100,000 consumer customers.
Origin
Standard business taxonomy terminology, widespread since the 1990s internet boom
Fun Fact
B2B SaaS companies often command higher valuations than B2C companies despite having fewer customers, due to higher margins and predictable revenue.
Source: Standard business terminology
Related Terms
Translate This Term
See “B2B (Business-to-Business)” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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