B2B (Business to Business)

Beginner 🚀 Startup / VC

Definition

Selling to other companies rather than consumers, typically involving longer sales cycles and higher contract values.

Example Usage

We pivoted to B2B and suddenly started seeing enterprise customers willing to pay $100K+ annually.

Origin

General business terminology

Fun Fact

B2B SaaS businesses have better unit economics and higher retention than B2C

Source: Standard business terminology

Related Terms

Intermediate

SAM

Serviceable Addressable Market—the portion of TAM you can realistically reach with your business model and resources; basically TAM divided by reality.

🚀 Startup / VC
Intermediate

fund lifecycle

The typical 10-year lifespan of a venture capital fund from raising money to returning capital to LPs, with investment happening in years 1-5 and exits in years 5-10. It's why your VC keeps asking about your exit timeline.

🚀 Startup / VC
Intermediate

pivot or die

The startup mantra that romanticizes abandoning your original business plan when it becomes clear nobody wants what you're building. It's plan B through Z, pitched as strategic thinking rather than desperate flailing.

🚀 Startup / VC
Beginner

landing

In startup parlance, the euphemistic term for when your product actually reaches real users—or crashes spectacularly trying. The moment of truth between hype and reality.

🚀 Startup / VC
Beginner

cold email

Unsolicited outreach to investors or customers who have no idea who you are and probably don't care. The digital equivalent of knocking on strangers' doors, with similar success rates.

🚀 Startup / VC
Advanced

milestone-based funding

Investment structured to release capital in tranches as the company hits specific targets, giving investors control and founders ulcers. Trust, but verify, but mostly don't trust.

🚀 Startup / VC

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