triple down

Intermediate 🚀 Startup / VC

Definition

When a VC aggressively increases their investment in a portfolio company across multiple rounds, betting their career on being right. Conviction investing taken to its logical extreme.

Example Usage

After leading the Series A and B, the partner convinced his fund to triple down with a massive Series C check.

Origin

Gambling terminology adopted by VCs in the 2010s, escalating from 'double down'

Fun Fact

Sequoia's decision to triple down on Airbnb through multiple down rounds is now taught as a case study in conviction.

Source: Venture capital investment terminology

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