Definition
The act of replacing humans with machines, usually sold as 'efficiency gains' while simultaneously creating an entire industry of people who maintain the machines that replaced people. Originally meant to free humans from tedious tasks, it now mostly means replacing checkout clerks with self-service kiosks that require three employees to supervise. The ultimate corporate dream: a workforce that doesn't need bathroom breaks or complain about the office temperature.
Example Usage
The company decided to automate their customer service, resulting in customers now spending 45 minutes talking to a bot instead of 5 minutes talking to a human.
Source: Common technology terminology
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See “automate” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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