120 Minutes

Definition

An MTV program that aired from 1986 to 2000, featuring alternative rock, indie, and new wave music videos, serving as the primary outlet for non-mainstream rock artists to gain exposure.

Example Usage

The only way I discovered alternative bands in the 1990s was by staying up late for 120 Minutes on MTV.

Origin

Named for its original two-hour runtime; created to reach MTV's alternative rock audience.

Fun Fact

120 Minutes was influential in breaking artists like R.E.M., The Smiths, and New Order to mainstream American audiences before they achieved radio success.

Source: Definition backfill (hailey)

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