Definition
VSCO is a visual platform and photography app launched in 2011 that allows users to edit and share photos with minimal, curated filters and a focus on aesthetic quality. It has become synonymous with a specific visual aesthetic emphasizing natural tones, soft filters, and minimalism.
Example Usage
She edited all her vacation photos with VSCO presets to achieve that dreamy, cohesive feed aesthetic.
Origin
Acronym for 'Visual Supply Company,' a California-based digital media company founded by Joel Flory and Greg Lutze.
Fun Fact
VSCO became so culturally dominant in the mid-2010s that the term 'VSCO girl' emerged to describe a specific Gen-Z aesthetic (vintage thrifted clothing, Hydro Flask, surfboard vibes), which became both aspirational and a target of internet mockery.
Related Terms
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