Definition

A video where someone opens and reviews a new product, gadget, or package for the first time on camera, often narrating their reactions and first impressions. Popular format for tech, beauty, and e-commerce content.

Example Usage

The iPhone unboxing video got leaked before the official release announcement.

Origin

Emerged in the late 2000s on YouTube as tech reviewers began filming themselves opening new electronics; became a major content category by the 2010s.

Fun Fact

Apple's unboxing experience is famously designed to be visually and tactilely satisfying, which is why unboxing videos perform exceptionally well.

Source: Definition backfill (hailey)

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