Definition
Trendjacking is the purposeful (and sometimes accidental) hijacking of a trend that results in personal gains, such as increased clout, exposure, followers, hits, and revenue. For example, if a company uses trending hashtags related to a protest on Twitter to get more clicks on theirtweets, they are trendjacking.
Origin
slang.net
Related Terms
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See “Trendjacking” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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