The avatar effect

Definition

When something explodes into massive cultural dominance, saturates every conversation for a hot minute, and then completely vanishes from public consciousness with virtually zero lasting impact—named after Avatar's spectacular rise and even more spectacular cultural fade.

Example Usage

Sourdough starters had the avatar effect during the pandemic; suddenly everyone was baking one, then nobody cared anymore.

Source: Urban Dictionary (https://www.urbandictionary.com/define.php?term=The%20avatar%20effect&defid=15030419)

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