Definition
The minimum requirements needed to compete in a market, borrowed from poker. What you need just to get in the game, not to win it—though many companies mistake this for a complete strategy.
Example Usage
Mobile optimization is just table stakes now; we need actual differentiation to compete.
Origin
Poker terminology adopted by business strategy in the 1980s
Fun Fact
Most companies spend so much effort on table stakes that they forget to develop an actual winning hand.
Source: Business strategy terminology
Related Terms
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See “Table stakes” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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