Table stakes

Intermediate 💼 Corporate / Business

Definition

The minimum requirements needed to compete in a market, borrowed from poker. What you need just to get in the game, not to win it—though many companies mistake this for a complete strategy.

Example Usage

Mobile optimization is just table stakes now; we need actual differentiation to compete.

Origin

Poker terminology adopted by business strategy in the 1980s

Fun Fact

Most companies spend so much effort on table stakes that they forget to develop an actual winning hand.

Source: Business strategy terminology

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