Swing Voter

Beginner 🏛️ Government / Politics

Definition

An undecided or persuadable voter without strong party loyalty, the most coveted demographic since they could theoretically vote either way.

Example Usage

The campaign targeted swing voters with moderate messaging, abandoning its base in pursuit of the mythical 'center.'

Origin

Electoral terminology from late 20th century political science.

Fun Fact

Studies suggest truly persuadable swing voters comprise perhaps 5-10% of the electorate; most are just low-information voters.

Source: Electoral behavior and political science

Related Terms

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