Swatch

Definition

A Swiss watch brand known for affordable, colorful, and playful designs featuring bold graphics and plastic cases, launched in 1983. Swatch revolutionized the watch industry by making stylish timepieces accessible to the mass market.

Example Usage

She collected vintage Swatch watches from the '80s and '90s.

Origin

Acronym for 'second watch,' created by the Swiss watch company SMH (Société Microélectronique et Horlogère) to compete with cheap Asian quartz watches.

Fun Fact

Swatch watches became so trendy in the 1980s that collectors would buy multiple designs, and limited editions became highly sought-after.

Source: Definition backfill (hailey)

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