sunk cost fallacy

Intermediate 💰 Finance / Accounting

Definition

The irrational commitment to failing projects because you've already wasted so much time and money that stopping now would mean admitting it was all pointless. It's throwing good money after bad while calling it 'persistence.'

Example Usage

We've spent $2 million on this feature nobody wants, but the sunk cost fallacy means we'll spend $2 million more before admitting defeat.

Source: Behavioral economics and decision theory

Related Terms

Translate This Term

See “sunk cost fallacy” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator