Definition
The art of pretending you know where you're going while making micro-adjustments to avoid disaster. In business, it's what leaders claim to do while actually just reacting to market pressures and hoping the quarterly report looks presentable.
Example Usage
The CEO is steering the company through another 'strategic pivot' that definitely wasn't forced by missed revenue targets.
Source: Common business terminology via Free Dictionary API
Related Terms
Translate This Term
See “steering” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
Try the Translator